First, I found these useful citations for the business case:
- Professionals increasingly expect to drive their own development. 79% of professionals now expect their development to come from non-L&D sources (Corporate Executive Board, Building a Productive Learning Culture, 2014).
- Professionals understand that experience-driven development is critical to their career success. Access to better professional development opportunities is ranked as one of the three most important factors by nearly half of those considering a job change (LinkedIn Global Talent Trends, 2015).
- Individuals and their organizations need help doing it more effectively. Approximately 55% of people do not regularly extract lessons from their work. In fact, poorly conceived stretch assignments are one of the biggest sources of waste in the field of learning and development (Corporate Executive Board, Building a Productive Learning Culture, 2014).
With these figures in hand, I was feeling pretty confident about the opportunities for those of us who are practitioners focused on experience-driven development.
Then, I came across this statistic: The $2.5 billion Learning Management Systems (LMS) industry is expected to grow to nearly $8 billion over the next three years (Capterra website, 2015).
People are seeking more experience-driven development, yet there is an increasing focus on the “10” from 70-20-10?
What’s going on? I think it has something to do with this: Structured activity drives out unstructured activity.
The Power of Structure
An increase in LMS investment isn’t, in itself, a bad thing. Recent advances in technology have made e-learning much better than it was in the past. The internet has made it easier to distribute rich content. It’s a great way of doing more with less.
But for the most part, the typical LMS just makes it more efficient to structure, manage, and track formal learning. All of the learning content in an LMS has been neatly mapped so that individuals can quickly access what they need. Want to learn about strategy? Take the strategy modules. Want to develop certain critical competencies? All the learning content has been conveniently packaged and indexed for you by competencies as well. And, now it’s mobile, too!
And, because it’s easier to structure and track formal learning activity, it continues to get more attention than the relatively unstructured activity of learning from experiences.
To develop talent through experience, maybe we need to acknowledge the power of structure and find a way to use it.
“If you can’t beat ’em, join ‘em.”
If we take 70-20-10 at all seriously, it means job experiences contain a lot more of the critical learning people need than all of the great content in even the best LMS.
But learning from experience isn’t structured. It’s uncharted. It’s completely customized. Learning from experience is hard to corral, map, and track for one person – much less an entire organization.
People need to figure out which experiences can teach what they need without a convenient set of learning objectives. Then, once they start on a particular development experience, they have to extract the learning. The lessons may not be obvious, learning won’t be guaranteed and insight will never be packaged.
While learning from experience will always be less structured than formal learning, I think we can make it easier. What if we take a page from the LMS playbook and do a better job of communicating experience needed, lessons to learn, and a path forward?
What if we got to the point where we could provide personalized guidance that helps people see their work challenges as a learning context analogous to courses in an LMS? Our systems would enable a manager to say, “As you work on this performance goal for the coming year, here are some lessons you should seek for your development as a leader.” Of course, different goals would offer different potential contexts for learning, and the lessons leaders could (or should) learn would depend on their past experiences.
Is it useful to apply more structure to experience-based learning in your organization? Does it help to think of each job as a personalized LMS? What would it take to get there?